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Latest News and Articles
Tape drawing – The language of tape in car design
Tape drawing is considered the medium of choice in the automotive design world. But how does this tool fit in environments that are embracing digital transformation? This crucial question concerns many design managers, so we invite you to explore the answer by reading this article.
VR sickness: What does professional software have to do to avoid it?
Virtual reality has been enthusiastically adopted by design professionals. Using this technology opens up a vast new world of possibilities, but it can also have downsides. VR sickness is a reality for some professionals, and it must be addressed.
Design reviews in the car creation process – Challenges and how to overcome them
Design reviews are meant to be collaborative encounters focused on quality and excellence. But sometimes, this aspect of the design process isn’t as synergistic as it could be.
Five design classics and how they can inspire your work
Inspiration and motivation are important for professionals in the creative sector, especially in competitive corporate positions where these aspects take second place. If you feel that you could do with some fresh inspiration, we invite you to take a look at five inspirational design classics.
How collaborative design can boost your creativity
Collaboration is a catalyst for creative endeavors. Investing in collaborative systems and tools can greatly benefit designers and the organizations they work for. This article describes those benefits and suggests ways to move towards a more plural approach to design.
A guide to 3D design and modeling
Cutting-edge design requires vision and the ability to adapt to change. What does this mean for 3D design and modeling? In this blog post, we offer a fresh perspective into the processes and tools that can yield optimal design results.
Concept design: How immersive technologies started a revolution
As every designer knows, concept design is a critical stage in product development. But despite their importance, the early stages of design are riddled with problems. In this post we explore what’s at the root of these issues and which are the concept design tools that can enable the true potential of design as a discipline.
Why designing in VR is better than clay modeling
Hyundai Motors has used VR technology to digitize its commercial-vehicle design, and Ford designers working from home have collaborated on new vehicles in a virtual design studio as clay modeling was impossible.